How Search Engine Marketing is different from Search Engine Optimization
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by: Joe.Maelstrom
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Word Count: 473
Primarily, it is though that it is an easier task to achieve a higher Return of Investment by using SEO rather than by using SEM. Yet another of these is what we shall call the landing page myth. In Search Engine Marketing, the owner gets to decide where the visitors land. Search Engine Optimization on the other hand employs an search engine which decides the landing page for the visitors based upon their queries. This is that difference that is the mother of all disparity No searcher spends more than a few seconds assessing the landing page. More often than not, a searcher lacks the patience to browse through axilliary pages and simply hits the back button. Quicker than you can say click they would be back on the search engine and off to a rival webpage.
It is therefore of vital importance to optimize the webpage landing in accordance to what a searcher may search for. This would ensure that the visitor to the site stays on as he has been assured of it being the ideal destination of his search. Relevancy is the keyword here. It is the hands of a professional Search Engine Marketing firm, which when at play would optimize the landing page. This is something that an SEO cannot.
It is only when the searcher is satisfied that the purpose of either SEO or of SEM is achieved. When compared to the average rates of a Search Engine Optimization firm, the cost expense initially of a Search Engine Marketing firm is mot definitely on the heavier side. This is because Search Engine Marketing involves management and pay per click costs as well. Search Engine Optimization only charges for the management prices . But of course, only Search Engine Marketing would optimize your landing pages in a professional manner thereby increasing your returns. Search Engine Optimization and Search Engine Marketing are two sides of the coin. Search Engine Optimization can shower traffic upon your page for sure, thereby increasing its rankings in the long run. Nevertheless, only an investment in Search Engine Marketing makes the landing page worth the effort and worth a conversion by the visitor. A converted visitor is the entire difference in the equation between Search Engine Optimization and Search Engine Marketing.
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